1. ‘Consumers will choose those products which are relatively cheap and readily available’. This statement is related to
2. ‘The employees are so engrossed in their products that they do not pay attention to consumer needs’. This statement is related to
3. The concept which is favourable for unsought goods as well as for overcapacity plants, is
4. Which of the following is the oldest marketing concept?
5. Which of the following is the latest/new marketing concept?
6. Traditionally marketing is viewed as link between
7. This is not included in traditional marketing.
8. Personal selling is characterized under
9. At organizational level marketing has __________ function
10. In organization activities of production ________ is not carried out.
11. The scope of Marketing is
12. The service sector is categorized as
13. The aspects of female infanticide, AIDS, Dowry, Corruption etc fall in the category of
14. Choose the Correct Statement
15. Choose the item which can be marketed
16. The term marketing mix was given by which of the following person?
17. Features which exceeds customers expectations refers to
18. This is not a pricing objective
19. Producer - Consumer type Marketing Channel represents
20. This is regarded as face of the company
21. “FUNSKOOL” The Toy brand is influenced by which Macro Environmental Factor?
22. Liberalization & Privatization is influenced by which factors.
23. This is not a micro environmental factor
24. Complex set of knowledge, belief, art, morals, laws, customs and other capabilities are part of following environmental variable
25. Study of population and its characteristics such as size & growth rate etc is part of following environmental variable
26. This is the first step of consumer buying behavior
27. The condition in which the consumer recognizes a difference of sufficient magnitude between what is perceived as actual and desired stage of affairs is called
28. Problem recognition is automatic in this mode
29. ‘Shopping’ purchase orientation applies to
30. A post purchase process of ‘Resistance to repurchase and brand switching if dissatisfied’ is observed in
31. The consumers who are already purchasing organizations product are called
32. A strong need which cannot be satisfied by existing products is called
33. This method is more suitable for estimating current demand for consumer goods
34. Under this qualitative demand estimation method, anonymity of exports is maintained
35. This is not a future demand estimation method
36. This is the first step of market planning process
37. This does not represent characteristic of marketing objective
38. Selecting the target market and assembling the marketing mix are two important steps of following process.
39. This is the last step of market planning process
40. This is the requirement for making market planning successful
41. This is usually starting point the segmentation
42. This method uses lifestyle of individuals as segmenting criteria
43. In this method, the market is segmented based upon consumer knowledge, attitude, use and response to a product
44. Occasions are part of following segmentation
45. Use statues and usage rate is part of following segmentation
46. All the following would be considered to be sources for developing needed information for an organization through a marketing information system except
47. If an organization wishes to analyze sales records to make a decision on whether the sales force should be increased or not, which of the following would be the best source of information?
48. A good marketing information system balances the information users would __________against what they really ________and what is __________.
49. Which source of marketing information provides ready access to research information, internal research reports, shared work documents, contact information of employees and other stakeholders?
50. Which of the following statement is true about marketing intelligence?
51. The marketing research is primarily distinguished by
52. Analyzing data collected by others is called ________.
53. The responsibility for initiating the activities involved in recognizing and defining a problem should be given to
54. The standardized data collection forms, which are used to ask and record information gathered in marketing research projects, are called as
55. If possible, a market researcher should rely on
56. The total product personality is mainly dependent upon
57. Group of similar products is referred to as
58. This indicate the reasons for purchasing a product by the consumers
59. This indicates the additional features which exceeds consumer expectation
60. Goods which are purchased by consumers after undergoing a process of comparison of goods on aspects of price, quality, suitability, stage etc.
61. Group interview, brain storming and synetics are important activities carried out at
62. This step decides whether the idea should be developed further as such, modified and developed or discarded altogether
63. Demand estimating of proposed new product and its price elasticity is carried out at this stage
64. The stage at which the product is offered for sale in selected market and the complete evaluation of whole marketing plant is carried out
65. The stage at which final plans are completed for production and marketing, coordinated Production and selling programmes are initiated and results are checked at regular intervals
66. Cash flow will be negative at this stage
67. Buyers who purchase product at growth stage are referred as
68. Penetrating the market: Increasing Market share: This marketing objective relates to ___________ Stage.
69. ‘Retention of more shelf space’: This distribution applies to
70. ‘Emphasis on brand differences’: This advertising concept applies at _____ stage
71. A brand includes
72. If the product quality is a more uneven quality then this branding strategy is to be used
73. This is considered as Fifth ‘P’ by some marketers
74. With increase in superstores across the country, this function of package assumes more importance
75. A packages performs following function
76. This is not a cost based pricing method
77. This is not a demand / market based pricing
78. This is not a competition based pricing
79. The method of pricing in which price is set in such a way that it is affordable by all sections of society is called
80. In this method initially very high price are set to realize very high profits
81. The most popular method for paying milk producer is
82. In dairy industry, the consumers price for packed liquid milk is generally fixed
83. ‘No incentive to improve quality of milk’ this disadvantage relates to following milk pricing method
84. Choose the correct statement for pricing set by organization for consumer
85. The fairly simple method which does not give any benefit to milk producer adding water to milk is
86. Manufacturer to consumer is a _____________ level distribution.
87. This involves co-ordination of successive stages of production and distribution through size and power of one of the members.
88. The degree to which the channel helps to make purchase is called.
89. This involves successive stages of production and distribution under one ownership.
90. This is not example of vertical Marketing System.
91. They indulge in only few helps of fast moving goods.
92. They engage in few lines of semi perishable products.
93. They do not handle the Product nor Maintain inventory
94. They set up displays, determine price, keep inventory records
95. They do not keep sales force but send catalogues to retail, industrial and other organizational consumers
96. This represent initial phase of entry
97. This is a large physical retail establishment usually part of a chain.
98. This is a type of store which sells only one kind of goods.
99. This store offers narrow product line with deep assortment with in that line.
100. This are traditional independent stores of varied size & show their physical existence throughout the country
101. This is not the advantage of television advertising
102. This is not a disadvantage of news paper as advertising media
103. This represents communication objective of advertisement
104. With regard to budget, the most common method adopted by most of the organization is
105. This does not represent a message decision as a tool of advertising campaign
106. These are a certificate that give right to consumer to get started saving or set some specified thing free or on part payment
107. These are attached with the purchased item and when these are accumulated in specified numbers, they are exchanged for product or services
108. In this, the consumer is asked to pay in specified amount to claim and offset part or full cost of the premium or scheme administration cost
109. Allowance provided to trade for organizing desired display and merchandise effort
110. This is referred to as demonstration of costly industrial items.
111. The sells people who do not actually sell any product but convince the expert to recommend the use of their product to consumer
112. This sales people convince the consumer to buy the product
113. At this stage, search for potential consumers is done
114. This is the first step of personnel selling process
115. In this methods, two different factors (i) Sales forecast and (ii) Productivity of salesperson is used to estimate number of salesperson required
116. This is a non personnel stimulation of demand by giving important and useful news about it in published media and not paid by concerned institution
117. Choose the wrong statement from the following
118. Newsletters falls in the category
119. This is not a mode of publicity
120. This is a form of publicity
121. India’s milk production in 2010-11 in million tones is
122. This has highest utilization pattern from among all dairy products
123. This is a multinational organization
124. This is correct statement about Indian dairy industry
125. This is the largest organization in co – operative
126. This is a general reason for entering international market.
127. This represents first stage of internationalization of marketing
128. When a firm tries to consolidate its activities on regional basis to gain advantage of economies of scale in manufacturing and marketing, its policy is referred to as
129. Global Marketing has following orientation
130. Export Marketing has following orientation
131. Marketing Mix decisions of 'Product Standardization within regions but not acrros them' applies to
132. This represents first stage of internationalization of marketing
133. This is a controllable domestic environmental factor.
134. This is uncontrollable domestic environmental factor
135. Choose the correct statement.
136. The level of technology is part of
137. The most challenging & important task faced by international marketer is
138. This is the first stage of international market entry
139. When well established distribution network of a foreign company is used by home country to sell their products in foreign market is called
140. This mode is generally adopted for service sector where in the transfer of intellectual property and other services is required for a longer period for a longer period
141. Under this mode a firm enters into contract with foreign company to provide technical and managerial skills / know how for a specific period
142. If a firm is willing to have complete control and ownership of international operations, then it choose to have
143. This approach assumes that consumer needs and market conditions are almost same in different markets and thus firm sells the product made from home market with major modification
144. In this approach, instead of selling products made from home market, the company tries to find similarities exhibited by consumers in their purchase behavior that can be satisfied by a standard product for all the markets of the world
145. The strategy in which a firm enters into international market into phased manner
146. According to Geogel and Larreche matrix, high geographical coverage and high product strength is referred to as
147. This procure materials/products from many manufacturers and export directly under their name
148. Preferences of consumers’ lifestyles and behavior are also becoming similar across the world. This favours
149. In comparison to advertisement, personnel selling is not used in
150. This is not a direct merchant intermediary
151. This is not indirect merchant intermediary
152. They procure materials/ products from many manufacturers and export directly under their name
153. This organization structure is suitable for those companies which have diverse product line and witnessing faster growth
154. This organization structure is suitable when close relationship between national and local government is desired
155. This organization structure facilitate sharing of experiences, technology, information, expertise and resources among different business units of the company
156. When any company enters the international market, it generally starts with this organization structure
157. The structure formed around all major functions and the functional departments is given global responsibility is called
158. WTO came into existence on
159. Choose the correct statement
160. This principle of WTO stipulates that WTO member countries are bound to publish their rules and regulations
161. This principle of WTO allows countries to restrict trade if it endangers the domestic companies adversely
162. This principle of WTO represent, ceiling on customs tariff rates